The growing trend of health and wellness diets, which require a high protein intake, is driving the soy protein market. The industry is also benefitting from rising consumer demand for plant-based protein alternatives to animal-based food and beverage products. As consumers become more health-conscious, the industry is being driven by the multiple health benefits of soy protein. Its growing use in the sports nutrition industry is also contributing to the industry’s growth. Soy proteins are becoming popular as a low-fat, calorie-free, cholesterol-free protein source. They are also becoming more popular in soy-based infant formulas.